Is print still the best way to publish? I’m starting to wonder. The basement is full of books already, so to grow my business I need to either buy some warehousing, or change how I think about the product I sell.
I can get terrific markup on black and white printing, but to go color is more expensive, therefore larger print runs are necessary to reduce the cost per copy. Then I need increased distribution to move those booklets out the door. Digital books are selling for just a few dollars per download, which sounds like pure profit (no printing costs, etc) but really, the printing isn’t the problem. It’s the profit margin, which gets split in half at every step of the sales chain. To make money off ebooks, you need to sell a lot.
Can I price an ebook to earn as much profit as I earn when I wholesale a paper book?
Question: Do you, or would you, buy digital-only knitting pattern collections? And if so (if I may be blunt) how much would you pay? Consider a booklet collection with a dozen patterns.
(I hear the buzz. Do you have a dozen new patterns you’ve been holding out on us? I’m working on it. Hesh up.)