{"id":90,"date":"2011-06-02T06:30:57","date_gmt":"2011-06-02T13:30:57","guid":{"rendered":"http:\/\/spinningwheel.net\/?p=90"},"modified":"2011-06-02T06:36:33","modified_gmt":"2011-06-02T13:36:33","slug":"digital-publishing","status":"publish","type":"post","link":"https:\/\/spinningwheel.net\/?p=90","title":{"rendered":"Digital publishing?"},"content":{"rendered":"<p>Is print still the best way to publish? I&#8217;m starting to wonder. The basement is full of books already, so to grow my business I need to either buy some warehousing, or change how I think about the product I sell.<\/p>\n<p>I can get terrific markup on black and white printing, but to go color is more expensive, therefore larger print runs are necessary to reduce the cost per copy. Then I need increased distribution to move those booklets out the door.  Digital books are selling for just a few dollars per download, which sounds like pure profit (no printing costs, etc) but really, the printing isn&#8217;t the problem. It&#8217;s the profit margin, which gets split in half at every step of the sales chain.  To make money off ebooks, you need to sell a lot.  <\/p>\n<p>Can I price an ebook to earn as much profit as I earn when I wholesale a paper book?<\/p>\n<p>Question: Do you, or would you, buy digital-only knitting pattern collections? And if so (if I may be blunt) how much would you pay? Consider a booklet collection with a dozen patterns. <\/p>\n<p>(I hear the buzz. Do you have a dozen new patterns you&#8217;ve been holding out on us? I&#8217;m working on it. Hesh up.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is print still the best way to publish? I&#8217;m starting to wonder. The basement is full of books already, so to grow my business I need to either buy some warehousing, or change how I think about the product I &hellip; <a href=\"https:\/\/spinningwheel.net\/?p=90\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1],"tags":[7,8],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-knitting-2","tag-publishing"],"_links":{"self":[{"href":"https:\/\/spinningwheel.net\/index.php?rest_route=\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spinningwheel.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spinningwheel.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spinningwheel.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spinningwheel.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90"}],"version-history":[{"count":1,"href":"https:\/\/spinningwheel.net\/index.php?rest_route=\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":91,"href":"https:\/\/spinningwheel.net\/index.php?rest_route=\/wp\/v2\/posts\/90\/revisions\/91"}],"wp:attachment":[{"href":"https:\/\/spinningwheel.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spinningwheel.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spinningwheel.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}